And if you don't get your points across in a wrestling promo, the fans don't identify with you and therefore buy the show.

Then came the WrestleMania press conference.

This is done every year a few weeks before the show, and is generally pretty boring with in-character comments from people vowing to win and to "put on a show like you've never seen because WrestleMania is the biggest event of the year" and so on.

Mayweather, the good guy in this scenario at this point, came out in Los Angeles wearing full New York Yankees gear (imagine doing a press conference at The Emirates Stadium wearing full Manchester United kit and expecting to be cheered by the local fans in the crowd, for those of you that don't follow American sports) and talking about how much money he has and how he's taking over the entire WWE and changing the name to Money Mayweather Entertainment.

If Floyd was supposed to be the bad guy, this would've been a major deal, but since we're supposed to cheer him it was counter-productive.

At this point, the WWE's involvement with Floyd Mayweather was looking like a huge waste of time and money.

Speaking of money, the WWE finally got some mainstream attention by announcing that May weather’s payday for WrestleMania will be $20million. This was picked up by the mainstream media, and also by the sports media who had previously been critical of Mayweather for "lowering himself" to work a wrestling show

I don't know if the media figures believe those numbers. In some cases the coverage suggests they do, but there is no way it's a legitimate number.

The biggest one-night payoff for anybody in wrestling was the $3.5million paid to Mike Tyson for working as a guest referee in 1998, at a time when Tyson was a far bigger mainstream star than Mayweather is now.

No wrestler has even made $20million in one single year, and only the three biggest names in history, Hulk Hogan, Stone Cold Steve Austin, and The Rock have even made more than half that in a year.

Still, if Mayweather was to be cast as a bad guy, talk of him making $20million would've fit perfectly in getting wrestling fans to dislike him and create an "us versus them" vibe similar to how Brock Lesnar's UFC debut against Frank Mir recently was built.

So the WWE finally, eventually, came to their senses and did what is known as a "double-turn" on their Monday Night RAW show recently, with Big Show cutting a good guy promo about how nobody likes Mayweather, and bringing out the lower-card wrestlers to stand in his corner to counter Mayweather's gang of hangers-on. Mayweather talked about his money, throwing dollar bills at Big Show, and getting into a brawl which included Big Show throwing Mayweather out of the ring onto a crowd of people on the outside.

This got WWE a lot of mainstream media coverage - both in the U.S and here in the UK - and put Mayweather and Big Show in the correct roles for getting the maximum amount of entertaining television and crowd reactions that don't come across counter-productive to what the company is aiming for.

If this had happened the night after the No Way Out angle, and they had built it successfully from there, it could've been one of the best things they had done in a long time, as both were done perfectly both for causing a shocking impact and building to a match people want to see. Then from that, they could have actually announced what kind of match the two of them are having, which, less than one week away from the show, is something we still don't know.

Has Mayweather's involvement hindered WWE's WrestleMania build? I think it is more a case of the WWE not knowing how to cast Mayweather that has hindered the WrestleMania build.

WWE have taken what at the start looked like something wrestling fans would talk about for years as a major deal, to something that wrestling fans will probably be talking about as either a missed opportunity or as something that started out badly but they rescued at the end.

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