Queens Park Rangers have announced that Italian firm Lotto Sport Italia are the club's new kit sponsor in a £20million deal - one of the most lucrative in Championship football history.

The five-year contract with the Italian clothing giants is Rangers' biggest-ever commercial deal, although the amount is dependent on the club's success.

Chairman Flavio Briatore, who took control of QPR last November, said: "This is the first significant new partnership for the club since I became involved and I am very excited about it.


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"Lotto Sport Italia are the perfect fit as our new kit supplier. I am certain that their involvement will benefit us on and off the pitch.

"I am delighted with the design of the new team strip, which maintains the QPR tradition of blue and white hoops. I know how important it is to the fans that the hoops remain."

Lotto Sport Italia's arrival will increase the Italian influence at Loftus Road, already being felt by Briatore and manager Luigi De Canio.

The new contract also includes an annual investment in QPR's "Football In The Community" scheme.

QPR vice chairman, Amit Bhatia, added: "We will wear our newly-sponsored and newly-designed Hoops proudly as we continue to progress towards promotion."

Designs for QPR's 2008/09 kit will be revealed at a later date.