NBC Universal is reportedly set to charge $3 million (around £1.5m) for a thirty-second ad at next year's Super Bowl.

The $3 million mark has never been the starting price for a commercial at the Super Bowl, though individual slots have sold for that much before, according to a report in Tuesday's edition of the Wall Street Journal.

Prices to buy a 30-second spot for the 2008 Super Bowl averaged $2.7 million, it was reported earlier.