When it comes to bookmakers with experience, they don’t come any bigger than William Hill. The Leeds-based company were founded in 1934 and operate over 2,000 licensed betting offices in the UK. In addition to shops and online, Hills have a huge telephone betting operation and claim to now have nearly 300,000 customers.
When you sign-up to William Hill use the free bet code FB25 to get £25 free (use in the sign-up form where it asks you whether you have a Promotional Code)
Plus when you join you will also be entitled to try out their online casino William Hill Casino Club with a free £66 bet, no deposit required. Read full review »
Hits
- Very simple and easy-to-use website interface
- A strong reputation for being safe, secure and well-established
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Ladbrokes are arguably the biggest bookmaker in the world and one of the most reputable brands in the betting industry. They appear to be at the forefront of many legal cases opposing the state monopoly of several different countries. In the UK, Ladbrokes have over 2,000 betting shops and are listed on the FTSE 100 Index. They have been established since the 1950’s and their online service has been available since 2000.
When you sign-up and use the promotion code MAXIMUMBONUS you'll get £25 free. See their £25 free bet page for details. Read full review »
Hits
- They are a massive betting company and, as such, they’re pretty much the safest ones to bet with.
- Strong customer service, always seems to be well-manned.
- Huge range of languages available and plenty of European focus on sports and markets
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Paddy Power have been established since 1988 and are currently Ireland’s largest bookmaker. Although widely respected, they have something of a controversial opinion within the betting industry due to a number of close-to-the-bone marketing campaigns and their tendency to pay out on outcomes before an event has even been settled.
Oddspreview readers can benefit from a generous £50 free bet. To claim your free bet
- Go to PaddyPower and bet £25
- You will get £25 free
- Next bet 5 bets with an average stake of £25, you'll then get £25 free
Click here to go to Paddypower's £50 free landing page Read full review »
Hits
- They have some excellent traders who provide tight odds and a vast range of markets
- Ridiculously early pay-outs – sometimes on matches which haven’t yet taken place! Superb range of special bets
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Bet365 are one of the biggest bookmakers in the UK. They're a private, family-run company based in Stoke-on-Trent and continue to grow at a rate of knots. They claim to have close to a million customers worldwide and now employ upwards of 600 people.
The company began in 1974 as a series of betting shops dotted around the Midlands and North-West. During the late 1990s, a telephone betting division was set up and an online operation followed shortly afterwards. In 2005, bet365 decided to sell their several hundred shops to Coral and instead focus more on their fast-expanding online business.
By popular demand, bet365 have changed their open account bonus so that new customers qualify for £200 of free bets, whatever day they register!
Open an account at bet365 now, make a deposit of £10 or more and you will be entitled to up to £200 in free bets with their fantastic 100% Deposit Bonus.
Click here to open a bet365 account and qualify for your £200 free bets straight away.
Read full review »
Hits
- Quick, easy-to-use website taking you to wide range of markets
- Strong In-Play betting service, covering virtually every live event.
- Very reputable brand, fair-minded and efficient customer service.
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Boylesports has been established since 1989 and they have quickly grown into Ireland's largest independent bookmaker.Like their main Irish rival, Paddypower, managing director John Boyle is keen to nurture a sense of customer loyalty through competitive products and a top class level of service.
When you sign-up use the Boylesports promotion code "MAXIMUMBONUS" to guarantee the maximum new user deposit offer. Read full review »
Hits
- Excellent customer service, including live chat
- Give other bookies a run for their money on the big football matches
- Strong trading department for UK & Irish racing
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Blue Square was launched in May 1999 and has grown into one of the biggest online UK betting companies. In January 2003, the company was acquired by Rank, a leading UK entertainment and leisure company. They now claim to have over 750,000 customers and have certainly come a long way since they were established.
Use the code MAXIMUMBONUS on sign-up and you'll get £10 free Read full review »
Hits
- Strong range of markets
- Plenty of additional content, such as bluesq TV, i-Bar and Radio Centre
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Coral (along with William Hill and Ladbrokes) are traditionally regarded as one of the ‘Big Three’ bookmakers in the UK. Coral claim to be the fastest growing bookmaker in Britain and now have roughly 1500 betting shops in addition to their telephone and online operation. Read full review »
Hits
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One of the most familiar and respected names in the British bookmaking industry with over 75 years experience.
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First-class racing service, incorporating competitive odds and enhanced place-terms.
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The tote were originally founded in 1928 after Parliament allowed a company to be created to offer Pools betting on horse racing.
In return, Tote promised to return a percentage of profits back into the horse racing industry which they’ve done ever since. ‘The tote’ can still be found at all UK & Irish racecourses and they now have over 450 high street shops. Their online operation was launched under the guise of Tote BetXpress in 2002, with the Totesport brand being officially launched in 2004.
Click here to go to Totesport and get up to £60 FREE
Read full review »
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Stan James is a privately run bookmaker that originally began with a small group of betting shops in Berkshire. Founded by bookie Steve Fisher in 1973, Stan James is still family run and Steve's son Peter is the MD. Stan James has only a small number of shops in the UK and a larger internet and telephone betting operation in Gibraltar which handles millions of pounds of bets per day. Read full review »
Hits
- Excellent In-Play service, providing tight margins in real time.
- Website interface is attractive and easy-to-navigate
- Generally provide extra value to customers with enhanced odds and special markets
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JenningsBet launched their online operation in Summer 2008 adding to the 70 licensed betting offices and the telephone betting service in place.
Jenningsbet.com has a lovely welcoming feel about its website, although the same can’t be said of the customer service! They look to be on the right track overall, providing a user-friendly website which will be popular with plenty of mainstream UK customers. In particular, their odds will suit racing fans looking to get extra value on particular selection, especially some of the early-bird prices which go live several hours before the ‘off’.
Join Jenningsbet today! Read full review »
Hits
- Nice, clean and welcoming website. Includes aesthetically pleasing colour scheme and simple navigation
- Some great odds on horse racing
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Sportingbet was founded in 1998 and the sportsbook website was launched in October that year. They have been listed as a plc on the Alternative Investment Market (AIM) of the London Stock Exchange since 2001. The company have acquired several smaller betting companies along the way, the most notable being SportingOdds.com in June 2002, which was recently integrated into the SportingBet brand.
When you join SportingBet you'll get a £25 free bet Read full review »
Hits
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Great odds on a range of sports
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Excellent global coverage – a good bookie to have an account with, no matter what your language or favourite sports are.
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Strong free bet offering of up to £25 in Free Bets
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Skybet are the online sportsbook owned by News International. As one of the largest media companies in the World, News International provides a strong degree of credibility, not to mention financial clout to their betting arm.
Due to the provision of satellite television, Skybet''s service has also become synonymous with ''''pressing the red button'''' and betting interactively using the remote control.
Oddspreview readers who join Skybet will get £10 free
Read full review »
Hits
- Competitive odds on English and Scottish football
- Often provide unique propositions on above matches
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NordicBet focus on Scandinavian and Nordic territories, with the site available in Swedish, Danish, Finnish and Norwegian as well as English.
When NordicBet say they offer great odds, it’s actually true. Betting to 105% on big events
Despite their Euro 100 Free Bet sign-up offer being restricted to Scandianavian customers their tight lines mean that this is a bookmaker to join particularly for betting on football.
Join Nordic Bet now and get some of the best odds for European football Read full review »
Hits
- When NordicBet say they offer great odds, it’s actually true. Betting to 105% on big events
- Bigger range of markets than anywhere else for football, while tennis, ice hockey and handball market range are strong
- Very clean and user-friendly In-Play betting section
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Bwin, formerly known as betandwin, was founded in 1997 and has been listed on the Stock Exchange since 2000. Based in Gibraltar, they are not particularly big in the UK but have huge presence across Europe, especially in countries such as Spain and Germany to the extent where they now claim to have over a million customers worldwide
Bwin Free Bet Special offer - get your £30 free bet at Bwin Read full review »
Hits
- Brilliant football coverage - name a league and they'll have odds
- Comprehensive In-Play product – possibly the most dynamic and complete in the industry
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TitanBet is a brand new bookmaker to launch. Backed by industry veterans TitanBet is offering readers £250 free.
TitanBet is a brand new gaming brand to launch with a new user sign-up bonus of £250 free when you sign-up via links on OddsPreview.
TitanBet are backed by Playtech, a large London Stock Exchange listed gaming company and are likely to compete with many of the larger UK bookies.
When you join Titanbet you''ll see this is a serious sportsbook with many advantages over existing brands including a comprehensive soccer stats package from Betradar which TitanBet makes freely available to all members.
We recommend you take advantage of their new user offer now
Click here to join TitanBet Read full review »
Hits
- Brand new bookmaker from Playtech
- Generous sign-up offer of £250 free
- Free access to Betradar Football stats
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Victor Chandler set up the high stakes bookmaker as we know it back in 1946. The operation is now run by his son, another Victor Chandler, and the firm has developed a reputation for honesty, integrity and a willingness to accommodate high-stakes customers. Based in Gibraltar, Victor Chandler has been online since 1994 and were the first UK bookmaker to offer customers tax-free betting.
All new users get an introductory bonus of £100 Read full review »
Hits
- You won't find your account restricted if you hit a winning run
- Impressive range of Asian Handicap markets (where margins are traditionally tighter than normal odds)
- A bookie who look after their customers in terms of cashback offers and good customer service
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Jennings launched their online operation in Summer 2008 adding to the 70 licensed betting offices and the telephone betting service in place. Read full review »
Hits
- Nice, clean and welcoming website. Includes aesthetically pleasing colour scheme and simple navigation
- Some great odds on horse racing
- Generous new customer bonus, which is better than most competitors
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180bets (formerly Blackheath bookmakers) has launched their online operation
180bets has a lovely welcoming feel about its website. They look to be on the right track overall, providing a user-friendly website which will be popular with plenty of mainstream UK customers and particularly darts and racing fans
Their odds will suit racing fans looking to get extra value on particular selection, especially some of the early-bird prices which go live several hours before the ‘off’.
Try 180Bets today!
Read full review »
Hits
- Nice, clean and welcoming website. Includes aesthetically pleasing colour scheme and simple navigation
- Some great odds for darts betting
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Betfair is the trading name of Betfair Limited, which was founded in August 1999 by Andrew "Bert" Black and Edward Wray.
Unlike fixed odds bookmakers such as William Hill, Ladbrokes and Coral, betfair is a betting exchange, allowing customers to choose whether to back a selection or instead effectively act as the bookmaker themself and lay a selection instead.
The first ever sporting market traded on betfair was the 2000 Oaks and, in the space of nine years, betfair has become the world's biggest betting exchange and effectively revolutionised the betting industry in the process. Read full review »
Hits
- Amazing interface
- Better odds on the more popular markets
- Betfair Starting Price product
- Ability to lay as well as back
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Sportsbet (www.sportsbet.com.au) claim to be ‘Australia’s Number 1 Betting Agency’ on their website and it’s easy to see why.
They have a website jam-packed with sports, markets, odds and special offers, with lots of promotions available for new and existing customers alike.
Sportsbet is Australia’s oldest licensed bookmaker, with young chief executive Matthew Tripp at the helm, having sold off previous betting companies that he has established.
Sportsbet has operated in Australia for more than 14 years and is licensed in the Northern Territory by the Northern Territory Racing Commission (NTRC).
Sportsbet accepts wagers on Australian and international horse, harness and greyhound racing as well as all manner of local and international sporting, political and entertainment events. City Best, Country Best, Fixed Odds, Top Fluc, SP, Quinellas and Trifectas are available for thoroughbred racing and harness and greyhound are paid at Home Tote.
Sign-up now to Sportsbet.com.au and get a superb A$100 FREE signup bonus
Read full review »
Hits
- Nice quick website with no flash graphics to slow down page loading
- A breathtaking array of horse racing markets and odds at your fingertips
- A wide range of promotions and offers listed on the homepage, including $100 free bet for new customers
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The 888 Group, most famous for its award-winning casino product (888.com), has launched 888Sport. Join today and get a massive £50 free bet!
Read full review »
Hits
- Attractive website, with lovely clean lay-out
- Fantastic reputation and brand within the gaming industry - one that can be trusted
- Bright range of sporting markets with good reliable odds
- Obvious potential for growth and improvement
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PartyGaming are best known for PartyPoker, which is just about the biggest online poker room in the world. PartyCasino, PartyBingo and PartyGammon make up their portfolio, and they are licensed and regulated by the Government of Gibraltar.
The company were founded in 1997 and were one of the first gaming operators to produce a significant online offering. They continue to lead the way with their propietary software and are renowned for cutting-edge graphics and functionality.
Join Partybets now Read full review »
Hits
- Stand-out odds regularly available, especially on the big football matches
- Speedy website and bet placement with a minimum of fuss
- You're betting with one of the biggest and best brands in the gaming industry
- Knowledgeable and polite customer services on a 24/7 basis
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Hits
- Website is quick and very user-friendly, especially with their market totals on each sport.
- They cover a wide range of sports, and their piece de resistance is undoubtedly football, where they have 1000 markets during the close season in most countries!
- Thrilling In-Play experience on a wide range of events
- Strong level of customer service
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Bodog was founded in 1994 and has its head office based in Antigua. In addition to betting and gaming, Bodog provides a range of entertainment services. Their sportsbook is licensed in the UK, so you can be sure that you’re dealing with an experienced bookmaker within a highly-regulated environment. Read full review »
Hits
- Very easy-to-navigate website for new and existing customers alike.
- Superb North American betting service in terms of odds and range of markets.
- Well-versed and polite customer service.
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Bet24 was founded in 2001 by Holger Kristiansen, the man behind the Danish Odds game “Oddset-spil” which was the most successful game in Denmark during the mid-90s. Today the company servers users in more than 70 countries around the world. BET24 holds a UK and Maltese gaming license.
Join Bet24 today and get a £30 free bet! Read full review »
Hits
- Bet slip functionality is neater than most
- Occasionally have standout odds on certain sporting events (you just have to find them!)
- Decent free bet offering
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Betsson are a fast-growing Swedish betting and gaming company, established in 2000. As you can see from their website, they offer a range of products, including sportsbook, exchange, poker, casino and games. There is also a trader facility and a scratchcard feature.
They are licensed within the EU and listed on the Nordic Stock Exchange. They claim to employ over 800 personnel and are especially popular in Scandinavian countries such as Sweden and Denmark
Join Betsson now
Read full review »
Hits
- Wide range of football leagues covered across Europe.
- Dynamic In-Play product for wide range of sports
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