180Bets launched their online operation in Spring 2010 adding to the telephone betting service in place.
Despite the 180bets.com website having a slightly home-made feel, it’s actually quite a compact little number, which welcomes English-speaking customers with open arms. They go down the traditional route of having the available sports running down a left-hand menu of the homepage, whilst using a very simple flash graphic to promote the big events. They also deserve credit by pushing the new customer bonus with a chunky graphic in a prominent place and by listing upcoming races and sporting events in chronological order.
180Bets are about as UK-centric as they come with their chosen sports.
Darts, Football and horse racing provide the foundation for their markets, while at the time of writing, they also focus on golf, tennis and cricket as a feature on the homepage. You might find their range of propositions on each sporting event quite limited, especially if you’re betting on a football match. While other bookmakers offer up to 35 In-Play opportunities on a televised match, 180bets have about a dozen available. Naturally, more flair is required if they are to compete with the big boys.
Odds-wise, they compare very favourably with many other UK-based bookmakers, especially for darts betting.
This is where 180bets currently fall short as customer service is not 24/7
There is currently no free bet offer.
180bets has a lovely welcoming feel about its website. They look to be on the right track overall, providing a user-friendly website which will be popular with plenty of mainstream UK customers. In particular, their odds will suit racing fans looking to get extra value on particular selection, especially some of the early-bird prices which go live several hours before the ‘off’.